Captain Morgan Merchandise & Products

In 1944, the Seagram Company started producing rum under the name Captain Morgan Rum Company.

Seagram CEO Samuel Bronfman purchased a distillery named Long Pond from the Jamaican government. Among the buyers of raw rum from the Long Pond distillery was a Kingston pharmacy named Levy Brothers. The Levy family had been purchasing raw rum, adding medicinal herbs and spices, aging, and bottling it. Bronfman liked the rum product and bought the rights to it.

In 1984 , Captain Morgan Original Spiced rum was introduced to the United States.

Captain Morgan is, by volume, the second largest brand of spirits in the United States, and the seventh largest world-wide. In 2007 , 7.6 million 9-liter cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.